THE VALUE OF PROFESSIONAL PHOTOGRAPHY TO YOUR BUSINESS.
Case Study: Neds
Campaign: Take it to the Neds level…
Agency: BCM
Photographer: John Barrett
THE SCENARIO
- Block off 3 CBD streets
- Book a supercar, a thoroughbred, a jockey, a boxer, some greyhounds and a hundred extras dressed in every sports uniform available.
- While the film crew captures the TVC just let the Photographer find the best angles (lying in the middle of the road, perhaps) to capture those unrepeatable moments for the advertising campaign.
THE VALUE OF VISUAL CONTENT
1. A PICTURE IS WORTH A THOUSAND WORDS
To capture attention, to trigger an emotion. All in milliseconds!
2. YOUR MEDIA REPRESENTS YOUR BRAND
How better to state who you are in the marketplace than written down the side of a supercar as it tears up a city street. Easier than finding it in the long copy.
3. POTENTIAL CLIENTS WANT INSIGHTS INTO WHO YOU ARE!
The subject matter, the colour, the movement. The client immediately knows your not misty morning trackwork. It’s tear it up in the urban jungle
4. IMAGES CAN HELP YOU GET FOUND ONLINE
Don’t disappear up back alleys.Visual search is anincreasingly more important factor in your seo. Alt text usingkeywords willmassively increase your signal to search engines.
5. CONTENT IS KING
The ability to roll out constant visual content that is on brand and on narrative
Has become one of the most important factors in your marketing.
So, images grab the viewer faster, are easier to understand & are easier to remember! However to clearly state the professionalism of your brand the need for high quality,
professional photography has never been more crucial!
THERE ARE NO 2ND CHANCES!
