John Barrett

ECommerce Photographer

The eCommerce photographer with a fine-art eye

Ecommercecommission

ECommerce photograph, by eCommerce photographer in Australia

Campaign: 'Denim Story'

Client: Atta

An eCommerce photographer for brands worldwide.

John Barrett is a leading eCommerce photographer in Australia and has created an efficient system to get your product photographed and onto the online sales channel that will generate you the most sales.

To say that online sales has changed the face of retail forever is an understatement.

Over the last decade, brick and mortar retailing has been eroded at an ever-increasing rate. Online shopping, with its considerably lower costs, is taking more and more of the customers’ dollars, and as a photographer for eCommerce brands, JB understands this. The vast majority of consumers will investigate a brand online and then, influenced by reviews and a sense of trust, go on to purchase online. The leaders in this new retail marketplace understand that great visual content will be a major contributor in convincing the cautious consumer to buy.

What’s better way to give the consumer that level of confidence than through an eCommerce photographer like JB? So if you’re after the best eCommerce photographer in Australia, contact John Barrett today.

Client: Activated Industry

Client: Black Sheep Cycling

Great ecommerce photography.

John Barrett’s ecommerce photography sets your brand apart from the majority of less professional retailers, building your professionalism, credibility and integrity. His work brings quality, clarity and individualism to your ecommerece products to overcome any buyer caution.

How? Through the use of core ecommerce photography principles John has mastered over the course of his career.

Lighting

JB develops the best lighting setup for your specific ecommerce product. Using decades of experience in photographing fashion, beauty, perfume & make up, John Barrett knows exactly how best to showcase your products. Once agreed by you, the lighting setup is documented and a lighting diagram created. This becomes the foundation for every shoot to come.

Consistency

The best way to show the professionalism of your eCommerce brand is to have a consistent, curated treatment of all your visual content. This is even more important for eCommerce photography. Consistency in lighting, background, and colour balance across multiple shoots will give you a slick presentation. Nothing looks cheaper for a brand than a page of images that feature inconsistencies.

Continuity

We already touched on the need for Continuity over multiple shoots. You want your ‘basics’ from three seasons ago to look as fresh on your website as your new season arrivals, and that can be guaranteed by John’s approach as a photographer for ecommerce.